All photography by Lynn Langmade
I have a content marketing philosophy. Not all content marketers do. I have one because I believe that to do anything well you need to understand how and why you’re doing it.
So here it is--every published content asset needs to provide value to your company’s buyer/audience through (1) education, (2) entertainment, or (3) inspiration.
Good content does at least one of the above. Great content does all three.
My goal with every piece of content I create is to provide tremendous value for my audience by educating, entertaining, and ultimately inspiring them.