events

How to Use Events to Transform Your Demand Generation Strategy

How to Use Events to Transform Your Demand Generation Strategy

Demand Generation isn’t easy. If you’re reading this blog post, chances are you already know that. While you may know Demand Generation isn’t easy, you may not realize the game is actually getting harder. Yes, you read correctly. Here are just a few recent statistics that should give all of us in Demand Generation cause for pause.

How To Use Event Data In Your Lead Scoring Model

How To Use Event Data In Your Lead Scoring Model

I recently wrote a guest blog post for the Socedo blog on lead scoring. Lead Scoring is one of the most critical aspects of demand generation and ensuring that marketers focus on the most relevant prospects that are likely to buy our product or services.  Many marketers are aware of the value of lead scoring but don't fully understand how they can take advantage of buying signals collected at in-person events.