If you've just started building your blog, or you're thinking about retooling one, you've probably seen a million different experts offering a lot of advice. Some of those experts rock. They really do. They're great at blogging, phenomenal at social media, fantastic at content marketing - heck, maybe some of them even juggle knives without losing fingers. The experts are fantastic. They'll give you tips to build your readership and market your blog. Use them for your source on learning new techniques, handling the technological end of things, and even ideas about writing. What they can't help you with is that age-old existential question—who am I? They can't tell you who you are as a blogger. They can't tell you what you offer that no one else does.