thought leadership

Digital Storytelling: How to Use the 5 Elements of Fiction to Tell Your Brand Story

Digital Storytelling:  How to Use the 5 Elements of Fiction to Tell Your Brand Story

Digital Storytelling is now a marketing buzzword, which means that many marketers throw the word around without even fully understanding what it means. Type in the words “storytelling” and “marketing” and Google returns 21 million results. But right now you could type almost any word into search and hit some marketing website that talks about how so-and-so blogger or SVP or Brand Engineer is the primary “storyteller” of company X. Or better yet, some influencer who prides him or herself on their storytelling.

 

2016 Summer (Speed) Reading List for Content Marketers

2016 Summer (Speed) Reading List for Content Marketers

This is a post designed to help keep you mentally stimulated during the summer. In the marketing world, the months between June and August are often referred to as the “Summer Slump.” Sales are down. Web traffic is down. Engagement is down. Everything is down because, let’s face it–we’re all out.  Yup, hopefully we’re all out on a vacation–snorkeling in the pacific islands or climbing up to Machu Picchu, or just snoozing in our beds because, hey, it’s summer and we’re off so we can just . . . lay there and do absolutely nothing.  Zzzzzz. J But even if you’re climbing, you still have to have some down time, so the question really is: what’s the best way to use that time?