In 2014, I attended Marketo’s annual Summit. I was looking forward to the event for a number of reasons, but I was also excited to hear the keynote address by Hillary Clinton. I remember everyone on my marketing department talking about how shocked and excited they were that they were able to attend a great marketing conference and hear the former Secretary of State speak. It felt like a twofer and who couldn’t use more of those?
This is supposed to be a quick post (and possibly rant) about Twitter Auto DMs. I hope it’s the first of many posts I write about helpful tips on Twitter and social media in general.
I spend a great deal of time on Twitter and have a decent size following 12k+. It’s large enough that auto DMs triggered when I follow are becoming a huge problem for me—such a huge problem that I have basically stopped reading DMs altogether because my inbox is so polluted with auto DM spam that I actually can’t get to any real messages from people who are actually trying to make a private, human connection with me on Twitter.
If there’s one event that brings nearly the entire world together—sorry, Russia!—it's the Olympics. Held this year in Rio de Janeiro, the financial benefits of playing host are not lost on Brazil. This means that, much like the world's Olympic boxing teams, the International Olympic Committee came out swinging hard against unauthorized marketing associations known as “ambush marketing.” The marketing world is objecting to a particularly aggressive tone from the International Olympic Committee (IOC) for perceived copyright infringement prior to this year's games, including "pre-game” cease-and-desist letters sent to large companies that may be tempted to co-opt Olympic popularity. Some industry pundits have gone so far as to call the IOC “ruthless” in its efforts to protect the “Olympics Brand.” Such ruthless tactics include banning the use of popular hashtags.
This is a post designed to help keep you mentally stimulated during the summer. In the marketing world, the months between June and August are often referred to as the “Summer Slump.” Sales are down. Web traffic is down. Engagement is down. Everything is down because, let’s face it–we’re all out. Yup, hopefully we’re all out on a vacation–snorkeling in the pacific islands or climbing up to Machu Picchu, or just snoozing in our beds because, hey, it’s summer and we’re off so we can just . . . lay there and do absolutely nothing. Zzzzzz. J But even if you’re climbing, you still have to have some down time, so the question really is: what’s the best way to use that time?
If you’re a content marketer these days you might be in a panic. Why? You’re getting better and better at producing content and you’re producing more of it–except for one small issue: engagement on your content is going down. What??? This is not what the inbound marketing experts promised you. You were told that if you regularly produced high-quality content that provided value to your audience they would come and they would share and everything would be awesome. You might be feeling a bit of buyer’s remorse in terms of this whole content marketing thing and wondering if you’ve been the victim of some large scale scam–almost as if the content marketing experts (we know who they are!) have done a little bait and switch on you.