In 2014, I attended Marketo’s annual Summit. I was looking forward to the event for a number of reasons, but I was also excited to hear the keynote address by Hillary Clinton. I remember everyone on my marketing department talking about how shocked and excited they were that they were able to attend a great marketing conference and hear the former Secretary of State speak. It felt like a twofer and who couldn’t use more of those?
If there’s one event that brings nearly the entire world together—sorry, Russia!—it's the Olympics. Held this year in Rio de Janeiro, the financial benefits of playing host are not lost on Brazil. This means that, much like the world's Olympic boxing teams, the International Olympic Committee came out swinging hard against unauthorized marketing associations known as “ambush marketing.” The marketing world is objecting to a particularly aggressive tone from the International Olympic Committee (IOC) for perceived copyright infringement prior to this year's games, including "pre-game” cease-and-desist letters sent to large companies that may be tempted to co-opt Olympic popularity. Some industry pundits have gone so far as to call the IOC “ruthless” in its efforts to protect the “Olympics Brand.” Such ruthless tactics include banning the use of popular hashtags.
Nas is a legendary rapper who has taken on some interesting marketing perspectives in the past, and his recent collaboration with the new Ghostbusters movie may actually be his most provocative. Or maybe not! Why wouldn't a rapper love a good ghost story as a kid? As Nas said himself in an interview with Vibe about the partnership, "What kid doesn't get inspired or intrigued by ghost stories?"