elements of fiction

Digital Storytelling: How to Use the 5 Elements of Fiction to Tell Your Brand Story

Digital Storytelling:  How to Use the 5 Elements of Fiction to Tell Your Brand Story

Digital Storytelling is now a marketing buzzword, which means that many marketers throw the word around without even fully understanding what it means. Type in the words “storytelling” and “marketing” and Google returns 21 million results. But right now you could type almost any word into search and hit some marketing website that talks about how so-and-so blogger or SVP or Brand Engineer is the primary “storyteller” of company X. Or better yet, some influencer who prides him or herself on their storytelling.