audience segmentation

What Is an Audience Segmentation and Why Do You Need One?

What Is an Audience Segmentation and Why Do You Need One?

Today I thought I would talk a little about one of the most integral components of a content marketing strategy that is the least understood: audience segmentation. A lot of folks out there just assume that developing a content marketing strategy is all about developing a buyer persona and a really good story. Sure those are essential to a great strategy, but they’re virtually useless unless you develop a good audience segmentation. They’re useless unless you develop a framework to get that story to your persona at the right place and and time.