Content marketing covers a lot of ground—everything online is technically content. When you add the "marketing" aspect, most people feel like they should be holding on to their wallet a little tighter. Yet so much content now serves a dual purpose, not only to inform, but also to incentivize buying. Smart marketers over the last two decades figured out that great content actually sells and the content marketing discipline was born. But as well all know, marketing and advertising aren’t well-regarded by the public—according to Gallup poll data, the American public trusts marketing less than it does pharmaceuticals. And they trust them even less now that they know most of the content they come into contact with online has been created with an ulterior motive. Is it any wonder that the majority of the public now greets content with a skeptical eye?
How important is SEO? We often think about SEO in positive terms. Obviously, phenomenal SEO can increase your site’s traffic dramatically over a period of time. But after the release of Google’s Panda, Penguin and Hummingbird updates, it’s also way past time to start thinking about how important SEO is in negative terms. SEO is so important that mistakes—doing it wrong—can literally cost you an 80% drop in web traffic.